Logo Design
Rafiki Girls Centre
Brand Overview
Business Name
Rafiki Girls Centre
Business Name
Organization center to equip teenage girls around the city of Harare, Zimbabwe with skills
Project Deliverables
Logo and Identity system, brand guideline.
Brand Applications
Logo & Identity, stationary
Brand Objective
IDENTITY & IMAGE
To introduce the new brand of the company to its initial and potential users by creating a logo and identity system that fits and appeals to those users
Organization Audience Overview
Gender:
Females
Age bracket:
16 — 25
Need a:
New brand modern & simplicity
Target Audience
How would you describe the targeted client?
Harare Zimbabwe Community
Trust Company
Identity User Attributes
What are the main characteristics of your users
Talented
Innovative
Creative
Local
Where are your users located?
Harare
Zimbabwe
Target Audience
Disadvantaged girls and young women between 16 — 25 years around the city of Harare, Zimbabwe
Brand Voice
Professional
Reliable
Trust Company
Messaging Example
What you do
Teach life skills training for self-reliance
Caring
Empower disadvantaged girls and young women
Growth
Modernism and Simplicity
Voice
Accountability and Transparent
Brand Attributes
MISSION STATEMENT
To empower disadvantaged young women economically, socially, and spiritually through practical life skills training for self–reliance
The logo is merged between an abstract women symbol and two hands shaking forming the shape of a heart which refers to caring.
Logo Lockups
